Customer Directory & Relationship Management
Track customer purchase histories, lifetime values, and delivery addresses
The Value of a Native Customer CRM
Customer acquisition in retail e-commerce is expensive. Maximizing long-term profitability requires turning one-time buyers into loyal repeat customers.
Whenever a customer places an order on your storefront, Teyweb automatically builds a persistent profile in your Customer CRM (`CustomerPage.tsx` and `CustomerInfoPage.tsx`). There is zero manual data entry required.
Navigating the Customer Directory
Under Customers > Manage Customers in your dashboard, you can search and filter your buyer base:
| Column | Information Shown | Business Utility |
|---|---|---|
| Customer Name | Full legal/display name | Quick personal identification. |
| Email Address | Verified email address | Channel for transactional and marketing communication. |
| Phone Number | Phone number with country code | Ideal for courier delivery coordination and WhatsApp follow-ups. |
| Total Orders Placed | Count of successful completed purchases | Instantly distinguishes first-time buyers from loyal repeat customers. |
| Total Spent (NGN) | Cumulative lifetime revenue generated by this customer | Sort by spend to identify your top revenue-generating VIP shoppers. |
| Last Order Date | Timestamp of their most recent checkout | Identifies at-risk customers who haven't purchased in 60+ days. |
Inspecting Customer Profile Insights
Click on any customer name to open their 360-Degree Profile View (`CustomerInfoPage.tsx`):
- Complete Order History: Chronological list of every order placed, items purchased, and fulfillment statuses.
- Default Delivery Addresses: Saved residential and office shipping addresses.
- Average Order Value (AOV): The customer's average basket spend per order.
- Direct Contact Links: Click-to-call or click-to-email shortcuts for customer service.
Identifying & Rewarding VIP Buyers
Sort your customer list by "Total Spent" descending to identify your top 10% highest-value shoppers.
Consider rewarding these key buyers with exclusive alphanumeric discount codes (e.g. `VIPFOLAKE`) or early access to new seasonal collections to reinforce brand loyalty.
Customer Data Privacy Standards (NDPR)
Under the Nigeria Data Protection Regulation (NDPR) and international privacy laws, customer data collected on your storefront belongs strictly to your business relationship.
Teyweb strictly prohibits selling, scraping, or sharing customer email addresses or phone numbers with third-party advertisers. All customer data is encrypted in transit and at rest.
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