Automated Abandoned Checkout Recovery
Recover up to 25% of lost sales by tracking dropped carts and sending automated reminders
The E-Commerce Cart Abandonment Challenge
Industry research shows that across global e-commerce, nearly 70% of shoppers who add products to their shopping cart leave without completing their purchase.
Common reasons include unexpected shipping costs at checkout, card payment network glitches, distractions, or comparing prices on other tabs. Teyweb's Abandoned Checkout Recovery engine turns this lost traffic into recovered revenue.
How Teyweb Tracks Abandoned Checkouts
When a shopper enters their email address or phone number on your storefront checkout screen, Teyweb immediately creates a tracked `AbandonedCheckout` session with a secure unique token.
If the shopper does not complete payment within 60 minutes, the session is officially marked as an Abandoned Checkout. The snapshot captures the exact items in their cart, variant selections, applied discounts, customer name, and contact details.
The Recovery Dashboard & Metrics
Navigate to Orders > Abandoned Checkouts. The top summary cards give you real-time visibility into your recovery performance:
| Metric Card | What It Tells You | Actionable Target |
|---|---|---|
| Total Abandoned Checkouts | Total number of sessions where buyers entered contact details but did not pay. | Track weekly trends to identify checkout friction. |
| Potential Lost Revenue | Total Naira sum of all unrecovered carts. | The total addressable sales waiting to be recovered. |
| Recovered Revenue | Total sales successfully converted via recovery links or emails. | Measures the monetary ROI of your recovery campaigns. |
| Recovery Rate (%) | Percentage of abandoned carts that eventually completed purchase. | Benchmark: A healthy recovery rate is between 12% and 25%. |
Automated & Manual Recovery Sequences
Teyweb supports both automated and manual outreach:
- Automated Worker: If enabled in settings, Teyweb automatically dispatches a polite recovery email to the shopper 2 to 4 hours after abandonment containing their cart summary and a single-click checkout button.
- Manual Trigger: On any abandoned checkout row, click "Send Recovery Email" to instantly send a reminder email from your dashboard.
Direct Recovery Links & WhatsApp Outreach
In African commerce, WhatsApp is often significantly more effective than email for rapid customer communication.
Beside each abandoned checkout, click "Copy Recovery Link". Paste this pre-populated link directly into a friendly WhatsApp message (e.g. "Hi Folake, we noticed your order for the Gold Choker wasn't completed. Did you run into any issues? Here is your saved cart link: [URL]").
When the customer taps the link on their phone, their cart is completely restored with all products and addresses filled in, allowing them to pay in 5 seconds.
Proven Strategies to Maximize Recovery
1. Sweeten the deal: Create a 5% or 10% discount coupon (e.g. `COMEBACK10`) and include it in your recovery message.
2. Offer manual bank transfer: If the buyer had an issue with their debit card, send your verified bank details so they can pay via bank mobile app.
3. Check delivery transparency: If abandonment is unusually high, ensure your delivery fees are reasonable and clearly displayed before the final checkout step.
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