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Social Media & Omnichannel Integrations

Connect WhatsApp for instant customer chat, Instagram, TikTok, and Twitter/X

5 min read•Last updated October 2026
Open Social Integrations

Social Commerce & Omnichannel Selling

Most modern shoppers discover brands through social media platforms like Instagram and TikTok before completing their purchases on e-commerce websites.

Teyweb's Social Integration suite (`SocialIntegrationSettingsPage.tsx`) connects your storefront directly with your social channels, providing seamless omnichannel touchpoints.

Configuring WhatsApp Direct Customer Chat

In African retail, WhatsApp is the primary relationship channel. You can enable a floating WhatsApp button on your storefront:

1. In Settings > Social Media, toggle on "Enable WhatsApp Direct Chat".

2. Enter your WhatsApp Business phone number in international format without the "+" or leading "0" (e.g. `2348012345678`).

3. Customize the Pre-filled Message (e.g. "Hi! I'm browsing your online store and have a question about...").

4. Click Save. A floating WhatsApp widget immediately appears in the bottom right corner of your storefront on every page.

Connecting Instagram, TikTok, Facebook & Twitter

Add your verified social handles in the profile links fields:

Supported Social Networks
NetworkConfigurable FieldCustomer Interaction
InstagramInstagram Username or Profile URLCustomers click to view your latest photo lookbooks, Reels, and tagged customer stories.
TikTokTikTok HandleDirects shoppers to viral video showcases and styling clips.
FacebookFacebook Page URLConnects to your brand community and Facebook Shop.
Twitter / XX UsernameShowcases customer service updates and public brand announcements.

Social Links Placement on Storefronts

Once configured, your social media links automatically populate:

Key Takeaways

  • The store footer with branded vector icons
  • The mobile navigation drawer under "Follow Us"
  • Your custom About Us, Blog articles, and Contact pages

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