Marketing Campaigns & Customer Broadcasts
Engage customers with targeted seasonal broadcasts and promotional drops
Driving Repeat Sales with Direct Marketing
Social media algorithms on Instagram and TikTok only show your organic posts to a fraction of your followers. Direct customer marketing channels (Email and SMS) bypass algorithmic suppression and land directly in your customers' pockets.
Campaign Formats & Distribution Channels
Teyweb's Campaign engine (`CampaignPage.tsx`) supports multiple strategic campaign types:
| Campaign Type | Primary Message Goal | Recommended Timing |
|---|---|---|
| New Product Drop | Generate initial sales velocity for newly arrived inventory. | Dispatched Friday midday or Saturday morning. |
| Flash Sale / Payday Blast | Limited-time urgency promotion (e.g. "24-Hour Payday 20% Off"). | Last Friday of the month (salary payment cycles). |
| Holiday & Seasonal Sales | Capitalize on peak gift-giving periods (Easter, Eid, Black Friday, Christmas). | 1-2 weeks prior to major national holidays. |
| Customer Re-engagement | Remind inactive shoppers who haven't visited in 60 days. | Dispatched mid-week with an exclusive comeback coupon. |
Step-by-Step Campaign Launch
1. Go to Products > Campaigns in your dashboard.
2. Click "+ New Campaign".
3. Enter your Campaign Title (e.g. "Autumn Collection Drop 2026").
4. Select your Audience: All Customers, VIP High-Spenders, or Inactive Buyers.
5. Compose your message with a compelling headline, rich body copy, and a primary CTA linking to a specific Product or Collection URL.
6. Review the preview rendering and click "Schedule" or "Broadcast Now".
High-Converting Copywriting Strategies
- Keep subject lines punchy and intriguing (e.g. "Your weekend outfit is waiting... 📦").
- Lead with benefits rather than technical specs (e.g. "Stay cool and comfortable all day in pure cotton").
- Include clear scarcity or urgency (e.g. "Only 15 pairs available in each size").
- Always test your destination link before sending to verify that it resolves cleanly to your active storefront.
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